We supported eConsult, a rapidly scaling healthcare technology business, through a pivotal stage of growth, helping transform finance from a transactional function into a strategic capability that could support fundraising, scaling and long-term success.
eConsult enables NHS GP practices to offer online consultations, improving patient access to healthcare while helping practices operate more efficiently.
As demand for its platform accelerated and the business expanded, the leadership team recognised an opportunity to pursue external investment and accelerate growth. To do that successfully, they needed stronger financial visibility, more robust reporting and a finance function capable of supporting strategic decision-making.
Like many founder-led businesses, eConsult’s finance function was primarily focused on bookkeeping and financial reporting.
As the business scaled, customer, contract and invoicing data sat across multiple systems, making it difficult to gain a clear view of recurring revenue, renewals and future growth.
Reporting was largely focused on historical financial performance rather than the metrics investors and leadership teams needed to understand long-term value creation.
To support its next phase of growth, eConsult needed stronger financial infrastructure, better reporting and greater confidence in its data.
We embedded alongside the leadership team to strengthen the finance function and create the foundations required for a high-growth SaaS business.
Our first priority was improving the quality and accessibility of financial and commercial data by connecting customer, contract and invoicing information into a single, reliable reporting framework.
With accurate data in place, we introduced SaaS-focused reporting centred around key metrics. We also redesigned management and Board reporting to provide greater visibility into revenue growth, customer performance and long-term value creation.
As fundraising became a priority, we worked closely with management to develop investor-ready financial models, reporting and supporting analysis. We helped shape the financial story of the business, supported due diligence requirements and provided the information investors needed to assess the opportunity with confidence.
The strengthened finance function helped position eConsult for successful fundraising and future growth.
The business benefited from:
As the business matured, we helped establish the foundations for an internal finance team, ensuring knowledge, processes and reporting could be transitioned effectively and built upon over time.
If you’re preparing for fundraising, scaling rapidly or need stronger financial visibility, InfiniteCFO can provide the CFO leadership, finance capability and strategic insight needed to help you grow with confidence.
